LAUREN WAMBOLD
Welcome to my site. Here you'll find out who I am, what I do, and samples of my work.
ABOUT ME
My passion lies in the ideation, management and execution of marketing initiatives that marry eye-catching, impactful creatives with meticulous strategy. From writing copy that transforms seemingly mundane topics into fascinating insights, to managing the intake and completion of projects between departments and shareholders, I find joy in every opportunity to generate positive, marketing-driven outcomes.
MY EXPERIENCE
Background & Expertise
February 2024 - Present
SENIOR NATIONAL MARKETING SPECIALIST, CBIZ
Serve as project manager for all divisional marketing initiatives, managing coordination between graphic designers, demand generation specialists and other parties
Continue to develop, manage and execute on comprehensive content calendar and strategy for the Employee Benefits service line
September 2022 - February 2024
NATIONAL CONTENT MARKETING SPECIALIST, CBIZ
Develop and drive content strategy for the employee benefits service line of CBIZ Benefits & Insurance division
Design comprehensive content calendar based on client engagement cycle
Create relevant, informative content on all things employee benefits with an emphasis on SEO
Develop content tracking methods to prove performance and ROI of content
September 2021 - September 2022
NATIONAL CONTENT MARKETING COORDINATOR, CBIZ
Develop, manage and execute on comprehensive content calendar and strategy for the Employee Benefits service line
Leverage SEO best practices in content creation
Support producer activity through the creation of strategic email cadences and copy in Salesloft
Assist in driving leads to exceed a multi-million dollar marketing-influenced revenue goal
September 2020 - September 2021
CONTENT WRITER, LEGALFIT
Create and write unique, engaging, and highly customized SEO-driven content for websites for attorneys across the country, including homepages, practice area pages, and attorney profiles
Craft SEO-focused blogs on a variety of legal topics to educate attorneys’ potential clients and persuade them to seek legal help
Collaborate with content team members daily to maximize efficient, quality content creation
Provide constructive daily feedback and editing on team members’ content to ensure quality
May 2020-January 2021
SOCIAL MEDIA COORDINATOR, TEAM DRIVE-AWAY
Oversee all activity on Facebook, Instagram, LinkedIn, and Twitter for this organization
Craft and schedule all content posted to aforementioned platforms through Hootsuite
Compile content from all departments into a monthly driver newsletter
Use SendGrid to build marketing emails and mass communications
MY WORK
Get a sneak peek at some of the content I've written.
EDUCATION
August 2016-May 2020
UNIVERSITY OF KANSAS
Bachelor's of Science in Marketing
University Honors Program
3.85 GPA
Minor in Creative Writing
MY SKILLS
What I Do Best
CONTENT STRATEGY & CREATION
I develop, manage and execute on comprehensive editorial calendars.
PROJECT MANAGEMENT
I manage the movement of projects from ideation to execution to delivery to shareholders.
